In the heart of Chester, Virginia, lies the headquarters of Elite Force Staffing Company—a veteran-owned construction staffing company dedicated to excellence, integrity, and unparalleled service in the industry.

Recently, Elite Force embarked on a journey to enhance their brand identity and foster greater cohesion among their team members.

As a business person, you have to rely on some level of marketing in order to be successful. Marketing feeds new clients and customers into your business. It keeps you visible, which positively impacts your reputation. 

And for most of us, it totally stresses you out.

That’s often because you’ve been told (and probably believe) that there’s a certain “right” way to market yourself online. Online gurus invest a lot of money in marketing they target you with, and most of it is designed to make you feel inadequate and totally lost. That’s how they sell you their programs, many of which teach techniques that might work for some people but won’t work for everyone.

I love working with corporate clients. It gives me the chance to meet lots of amazing, interesting people. I pride myself on giving each company with whom I work a cohesive, branded look in their company photos while still making sure each executive feels like their photos represent who they are as individuals.

Every quarter in Richmond, Virginia, and nationwide, I get to work with amazing leaders and companies throughout our country to help their brands to shine. I do this with my photography practice. Of all the ways I could serve my clients, I focus on creating branded portraits for executives and entrepreneurs.

The Organizing shows are all the buzz and Richmond is getting a Container Store. I thought I was ready to downsize…then reality hit!

My husband and I decided in mid-July to sell our home, my car, and most of our belongings in exchange for living in a 300 square foot RV. We quickly sold our home and major items but downsizing presented quite the challenge.

See if any of these ring a bell for you!

Let me guess — You HATE having your picture taken?! Some of my clients agree that they would rather have a root canal then to have their picture taken!

These comments used to baffle me and it felt familiar! How could having your picture taken create so much angst?

After photographing HUNDREDS of amazing people, I identified the top three reasons people hate getting their picture taken. This insight led me to develop my own “Secret Sauce” for getting my clients to feel comfortable and confident during our photo sessions.

They say to leave on a high note and this is what I’ve decided to do.

2020 has been such a year of tremendous change. The forced “pause” in my business gave my husband, Jeff, and I time to reflect on what we want from our one precious and beautiful life together.

After much reflection, we decided to take a big leap to follow our bigger dreams ahead.

Jeff and I sold our home, my car, and our 4 bikes. We turned around and bought 2 more bikes, simplifying our lives all along the way.

I have the best job in the world. I get to create branded portraits of amazing people to help share their message to future clients and open doors to new opportunities. Recently I was awarded Best Richmond Portrait Photographers, which is thrilling! This award, along with my distinction for being a Top Branding Agency and a Top 3 Commercial Photographers in Richmond, is due to my amazing clients.

Your personal brand photos should reveal your authentic self.

How do you grow your business?

Well, you can start by reaching new people who could benefit from your products and services. That’s marketing. You can also improve your ability to inspire others to hire you or choose your company by having conversations with prospects. That’s sales. But there’s another form of marketing and sales that’s often overlooked to grow your business: and that’s developing NEW products and services!

As a Richmond, Virginia-based personal branding and executive photographer with over 60 5-star reviews, I have the privilege of photographing amazing business owners, leaders, executives and entrepreneurs and their teams every week.

Every week from my photography studio in Richmond, Virginia, I get to work with amazing leaders and companies throughout Central Virginia to help their brands to shine. I do this with my photography practice. Of all the ways I could serve my clients, I focus on creating branded portraits for executives and entrepreneurs.

Learn about how to make your personal branding session a best practice that gets your images working hard for you!

Hi you! I’m not a “fan” of New Year’s resolutions. But I AM a fan of New Year intentions. Being intentional means being focused. Being intentional means being on purpose.

I wanted to share from my heart something that everyone who strives to do and be more in life experiences: "Gremlin thoughts." Gremlin thoughts are those thoughts that tell us: We can't do it. We aren't worthy.

Learn five breakthrough insights from female CEOs of leading non-profit organizations.

Your biggest setbacks can become your biggest breakthroughs. It could be a medical report with unsettling news, or your partner leaves you. For me, it was getting laid off from my corporate job in 2013. Up until then, I had been climbing the...